The Region of Madrid collaborates since 2019 with this initiative, conceived to bring art closer to a younger audience. #VersionaThyssen is a competition that the museum is organising, which offer a space for young people between the ages of 18 and 35 to promote and showcase their creative work by re-interpreting paintings from the collection.
Contestants can submit, via Instagram, drawings, illustrations, paintings, collages, video-installations and other genres that can be captured in digital format. Since 2020, Fundación Coca-Cola joins the initiative as collaborator.
In 2020, the initiative has also received the Art Explora- Académie de Beaux Arts European Award, which acknowledges the value of #VersionaThyssen as a creative space which brings and bonds culture to new audiences, and allows with its support the exploration of new ways of development during 2021.
In 2019, four editions of the contest were held. As a closure for each one, the jury's decision is announced at a special event where the works of the finalists are on display accompanied by a concert in the museum’s Central Hall. In 2020, four new editions took place, with their corresponding online awards ceremonies.
In 2021 new calls are held. Since its release, #VersionaThyssen received more than 10,000 works.